Saturday, February 13, 2021

The IOS14 Update: What Authors Need to Know

 There's a lot changing with digital marketing in 2021. The most visible manifestation of that is the IOS14 Update on Facebook which materially impacts how ads work. Never fear, you can still do well with ads. This screen shot from February is proof of that, but you do need to update your knowledge base.

This article I wrote for Lawson Writer's Academy will give you the basics. 


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Facebook Ads 2021: The IOS14 Update and What It Means for Authors

  Facebook ads can be a fantastic way to drive traffic to books and increase sales, but there’s a lot that’s changing this year. Here’s a qu...